airBaltic business case study in Bizness 24h project 

This year airBaltic team was a part of the largest annual business simulation project Bizness 24 h for students in the age of 16-24 years, organized by Banking High School several years in a row. The first round of the competition was held on 5 February. 740 high school students and students from all over Latvia applied for the competition to create practical solutions for airBaltic case study situation in the first round with the aim to find out the viability of the ideas, as well as the 200 most successful and skilled participants for the 2nd round.

This year the concept of the first round - business case study - has been completely redesigned. Students have had the opportunity to participate in the competition not only face-to-face, on the premises of Banking High School, but also remotely via online assistance.
12 hours were given to students teams, each of 3 people, to learn unique and limited-access information about business processes with various control tasks and real business challenges, presented and defined by airBaltic representatives. All the ideas, developed and proposed by the teams were handed over to the airBaltic representatives for a case study to  consider and possibly implement these solutions in real life. The case study method allows participants to see real-time information about the company's past business activities, analyze available information and financial data to develop their own unique idea for problem solution.
By this method, students were be able to to become leaders and consultants for airBaltic in its Ancillary Business case study, simulating the strategy development process, making realistic financial calculations, and planning marketing and communication activities. airBaltic representatives from Revenue Management, HR, Inflight Service and Marketing shared the main insights of the company processes and business goals for students to discover their strengths by analyzing the information available, developing new ideas, technical presentation and demonstrating the result.
The competition is organized by the Student Council of Bankingg High School in cooperation with Banking High School, "Nordic Training International", Latvian Investment and Development Agency, "Swedbank", "airBaltic" and "Dienas Bizness".
Teams compete not only for the "Business Guru 2020" title, but also for valuable prizes from sponsors of the event: a cash prize of EUR 800 from Swedbank, a discount of EUR 1500 for studies at Banking Institution, business training from Nordic Training International, airBaltic office visiting and audinece with airBaltic CEO Martin A.Gauss and other sponsorship awards.

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